We increase the odds of successful market entry
80% of all market entries fail. In a widely reviewed article by McKinsey, strategists summarize that „Companies have no reason to repeat the mistakes of others. Yet they frequently fail to learn from history…“. We make sure you belong to the succeeding 20%.
80% of all market entries fail. In a widely reviewed article by McKinsey, strategists summarize that „Companies have no reason to repeat the mistakes of others. Yet they frequently fail to learn from history…“. We make sure you belong to the succeeding 20%.
The Mission That Drives Us
The mission of Expansion.eco is to empower sustainable, purpose and impact driven brands to achieve more success in Germany. We focus on bringing products into German markets, but we also help growing sales. We want sustainable and conscious consumer goods to be accesible by the vast majority of consumers in Germany.
Either you have a sustainable product in your home market that you’d like to bring to Germany or you have a successful regular product that you’d like to make sustainable in order to put positive impact first — we are your partner.
For Your Needs
We cover all questions of your expansion to Germany from the beginning to success. Depending on where you are at the moment, we tailor a project to your needs.
Evaluated Beyond Data
We integrate various sources and studies, but the real learning takes place in the field. Our practical and fast approach creates the best market fit for you and saves you money in the long run.
Dedicated Experts
We are a concise team that is well connected. Based on what you already have, we bring in knowledge, experts and specialists from Germany and beyond.
Common Grounds
Like the projects we take on, we are also purpose-driven and look further than profits. We ensure that your expansion is carried by sustainability and profit in equal measure.
Purpose and Impact-Driven
We only work for projects that are committed to have a positive impact. We are passionate about your mission and make it ours to ensure your brand’s purpose is fulfilled.
For Sustainable Growth

We want to have a positive influence, be it internally, at the customer’s or even our entire future. It is not for nothing that we have the “.eco” in our name. We believe that future orientation in terms of sustainability is the minimum requirement for successful long-term expansion.
The Sustainable Development Report says it best:
“Decoupling economic growth from resource use is one of the most critical and complex challenges facing humanity today. Doing so effectively will require policies that create a conducive environment for such change, social and physical infrastructure and markets, and a profound transformation of business practices along global value chains.”
Further read:
Sustainable Development Report 2021
Your team on the ground
We are interdisciplinary thinkers and doers with an analytical-strategic and entrepreneurial-pragmatic mindset.

Annabelle Koch
Chief of Everything

Johanna Mager
Chief Cheerleader

Katharina Schlegel
project assistant

Vanessa Kuth

This could be you!
IMPACT HERO

Marlene Beuschel
PR Match Maker

Wanna work in exiting market entry projects?
WE ARE ALWAYs looking for impact heroes!
info@expansion.eco
Strong Partners
Over the years we have built up a network of strong partners. They are experts in their field, like minded and most efficient to bring in know-how. With our network at hand we ensure every aspect of your expansion is covered best.