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We increase the odds of successful market entry

80% of all market entries fail. In a widely reviewed article by McKinsey, strategists summarize that „Companies have no reason to repeat the mistakes of others. Yet they frequently fail to learn from history…“. We make sure you belong to the succeeding 20%.

80% of all market entries fail. In a widely reviewed article by McKinsey, strategists summarize that „Companies have no reason to repeat the mistakes of others. Yet they frequently fail to learn from history…“. We make sure you belong to the succeeding 20%.

Enable Purpose Brands to be Sucessfull

The Mission That Drives Us

The mission of Expansion.eco is to empower sustainable, purpose and impact driven brands to achieve more success in Germany. We focus on bringing products into German markets, but we also help growing sales. We want sustainable and conscious consumer goods to be accesible by the vast majority of consumers in Germany. 

Either you have a sustainable product in your home market that you’d like to bring to Germany or you have a successful regular product that you’d like to make sustainable in order to put positive impact first — we are your partner.

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For Your Needs

We cover all questions of your expansion to Germany from the beginning to success. Depending on where you are at the moment, we tailor a project to your needs.

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Evaluated Beyond Data

We integrate various sources and studies, but the real learning takes place in the field. Our practical and fast approach creates the best market fit for you and saves you money in the long run.

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Dedicated Experts

We are a concise team that is well connected. Based on what you already have, we bring in knowledge, experts and specialists from Germany and beyond.

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Common Grounds

Like the projects we take on, we are also purpose-driven and look further than profits. We ensure that your expansion is carried by sustainability and profit in equal measure.

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Purpose and Impact-Driven

We only work for projects that are committed to have a positive impact. We are passionate about your mission and make it ours to ensure your brand’s purpose is fulfilled.

For Sustainable Growth

Chart of the Global Sustainable Development Goals

We want to have a positive influence, be it internally, at the customer’s or even our entire future. It is not for nothing that we have the “.eco” in our name. We believe that future orientation in terms of sustainability is the minimum requirement for successful long-term expansion.

The Sustainable Development Report says it best:

“Decoupling economic growth from resource use is one of the most critical and complex challenges facing humanity today. Doing so effectively will require policies that create a conducive environment for such change, social and physical infrastructure and markets, and a profound transformation of business practices along global value chains.”

Your team on the ground

We are interdisciplinary thinkers and doers with an analytical-strategic and entrepreneurial-pragmatic mindset.

Johanna Mager

Johanna Mager

Chief Cheerleader
Paula Segura Kliesow

Paula Segura Kliesow

Content Cop
Annabelle Koch

Annabelle Koch

Project Inspector
Martin Stelter

Martin Stelter

Solution Artist
Sarah-Lena Reindl

Sarah-Lena Reindl

Social Soul
Bjorn Bekkers

Bjørn Bekkers

Technical Tutor
Lenka Homolka

Lenka Homolka

Marketing Master

Strong Partners

Over the years we have built up a network of strong partners. They are experts in their field, like minded and most efficient to bring in know-how. With our network at hand we ensure every aspect of your expansion is covered best.

News in a nutshell

Our Newsletter gives you a monthly digest of the latest news, articles and resources for your purpose-driven market entry to Germany. Give it now!