How the Word of Mouth Effect can bring fast results for impact brand´s marketing strategy to target German millenials.
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Using target group analyse methods to focus MVPs and tests during a market entey is crucial for purpose brands and ethical products.
If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start.
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.
Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy.
Compound interest is the outcome of interest on top of interest, the way how an investment grows exponentially over time. The compound interest effect is probably one of the most important concepts to understand when you strive to generate wealth in a capitalist economic system.
Now that some countries are emerging from the three months of pause caused by the virus, there are some very good reasons to dust off those export plans and take advantage of circumstances to accelerate the export journey so as to reap the benefits.
Corona has had a severe impact on people's lives and their shopping and eating habits. More and more consumers are doing fine without meat: They reach for vegan substitute products or put vegetables on the grill.
What we know as “Spätis” and “Tante Emma Läden” in Germany are known as ‘corner shops’ in the UK. Expansion.eco´s Feet on the Ground in the UK John shares his view on why Covid-19 has brought on a trend of supporting local small business owners. “Pop down the shop for some fish fingers. And take the dog!”
In this article, we outline 4 major trends that have actually accelerated through the current pandemic throughout Europe and also Germany, but might stay long after the crisis has peaked.
Food delivery services in Germany realise a peak since the Covid19 outbreak: Time to think about reusable packaging
Food delivery services quickly realised their advantage in these times of social distancing, and adjusted to ‘non-contact delivery’. Around the globe, food delivery companies are releasing a spike in sales since the outbreak of Covid19.
The German Government seems to deal with the pandemic in a quick, radical and alternative way: On April 6 Economy Minister Peter Altmaier unveiled a program aimed at fast-tracking loans to Germany’s Mittelstand, the backbone of Europe’s largest economy, with unlimited guarantees covering 100% of their credit risk.
Understanding the German consumer is key to success, if you plan to expand into the German market. This includes knowing who you will be dealing with. What is their culture, and how does it influence consumer behaviour?
High expectations and a low frustration limit are only two of the factors that make it very hard to meet halfway. So you better go the extra mile.
If you are reading this, you might think that it is time for your business to cross borders, and start up in Germany.
Our demand: abolish the coffee tax, that is still prevailing in Germany, for fair grown and processed coffee in order to create a competitive advantage for products that comply with minimum social standards.
Food trends are permanently evolving and boosting the change of our global food culture. Analysing upcoming food trends is therefore a challenging task.
Eventually, we founded our consultancy Expansion.eco (that time we named our company Blanknarrative). This decision was the result of pure reasoning that it’s best for us to start out as fast and lean as possible.
Expert Interview: Katharina Wagner from Spoonful Solution about the German F&B (food & beverage) market
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution.
Choosing the right payment methods in Germany for your online business is a noteworthy success factor in your international expansion. Understand the local payment culture and you will be sure to not lose clients over practicalities.
Before you start executing the strategy you devised based on your knowledge of the market – and commit a fair amount of budget and time – think about conducting an expansion pilot first.
Germany remains a trade fair country – even in the age of digitization. Here we take a look at the event and trade show highlights.
Did you know that businesses failing to comply with the new packaging law can face a fine up to €50.000? If you are expanding your business activities to Germany then there is a lot to think about.
Expansion Intelligence helps you save a lot of time and resources, make better decisions and increase the odds of success.
We move away from creating value for shareholders – often at the expense of other stakeholders – towards creating values for all stakeholders, such as government institutions, customers, workers and local communities.
The worst that can happen is that you have to completely back out of the plan because you are running out of budget much faster than assumed. That would be the classic case of “doomed to fail before even getting started” and what we call “death by revenue plan”.
In business, there are situations in which we are prone to fall into the confirmation trap. Keep reading, if you plan to expand your business because here the trap applies every so often, too. Therefor we will illustrate how do avoid the trap once you are considering to expand and doing the first step: market research.
Germany put focus on a systematic overview, which involves a proper thought and planning process.
What do the countries heading the ranking exactly do differently? One aspect is the government’s function in implementing the right sustainability strategies supporting the research and development of green technologies that bring long-term improvements.
Still, the Germans and their English proficiency – although evolving – is somewhat a particular issue.
Germans customers are the most complicated in the world. It’s not without a reason that many companies despair of entering the German market. But why is that?
For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market that will help you to understand the market and its consumers better.
In marketing, the influence of the factor “trust” on purchasing decisions always plays a central role. But in Germany, consumers are on average even more inclined to buy from brands that manage to convey trust.
We took a closer look at Germany´s solar market and found a few striking facts about its current state and projected developments.
Entering a new market can be difficult, but if we take the example of Germany: they might be not the easiest to convince, but they do value a product of high quality and authentic engagement. Are you on or about to take the challenge?
Sociologists discovered the “attitude-behaviour gap” describing consumers saying one thing but doing another. They say they are concerned about social and environmental issues but do not put this attitude into action.
This is the summary of our 5-piece series that elaborated on different perspectives of creating strategic impact.
Purpose-driven companies going for the “triple bottom line” not only care about profits but also about the people and the environment they affect with their business. These companies face a greater challenge than conventional businesses because the product needs to sustain an organization as well as the mission behind it.
I felt honored but at the same time had some doubts regarding an event that “empowers people to become climate activists, equipped with the tools, training, and network to fight for solutions and drive change planet-wide”.
This is a huge achievement besides being one of the most significant negotiations and global policy agendas of this century. That said, the SDGs still received criticism, one point being that it contains competing goals.