Strategies for sustainable companies to enter the German market
We give you a digest of the accumulated knowledge on market entry
Keep Track Of The Latest News, Insights and Studies.
The Potential of B Corp for Retail in Germany
Read about the virtual panel discussion on innovation in retail, the role
The Word of Mouth Effect, a marketing strategy for Impact Brands to reach German Millennials
How the Word of Mouth Effect can bring fast results for impact
3 Steps To Fail Faster During Your Market Entry By Analysing Your Target Group
Using target group analyse methods to focus MVPs and tests during a
Expansion to Germany: Why Berlin Is Not The Best Place to Start in Germany
If you are considering to expand into Germany, Berlin as Germany’s capital
Successful Market Entry to Germany: How these 3 Beverage Brands made it happen
Ever wondered how beverage brands enter the German market successfully? It is
The Do’s and Don’ts of Doing Business in Germany
Germany has the largest population, market and economy in the EU. The
Developing a Market Entry Strategy for Germany: Compound Impact in Action
Compound interest is the outcome of interest on top of interest, the
When to export again? Now!
Now that some countries are emerging from the three months of pause
Germans are switching to a plant-based diet and becoming “Flexitarians”
Corona has had a severe impact on people's lives and their shopping
The return of the corner shop – a personal account
What we know as “Spätis” and “Tante Emma Läden” in Germany are
The most relevant Food Trends in Germany 2020: the year of COVID-19
In this article, we outline 4 major trends that have actually accelerated
Food delivery services in Germany realise a peak since the Covid19 outbreak: Time to think about reusable packaging
Food delivery services quickly realised their advantage in these times of social
German Businesses might recover faster from the Corona crisis
The German Government seems to deal with the pandemic in a quick,
German Consumers: Gaining Brand Loyalty through proper Brand Building (Part 2/2)
Understanding the German consumer is key to success, if you plan to
German consumers: Highly Demanding but also brand loyal (Part 1/2)
High expectations and a low frustration limit are only two of the
Expansion to Germany in 3 steps – The key to enter the German market
If you are reading this, you might think that it is time
Changing the way of international expansion
Our demand: abolish the coffee tax, that is still prevailing in Germany,
The most relevant food trends in Germany 2019: Sustainability, health and time management
Food trends are permanently evolving and boosting the change of our global
From Business Idea to Business Activism – 18 months Expansion.eco
Eventually, we founded our consultancy Expansion.eco (that time we named our company
Expert Interview: Katharina Wagner from Spoonful Solution about the German F&B (food & beverage) market
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications
Payment methods in Germany: choose wisely!
Choosing the right payment methods in Germany for your online business is
International Expansion: The One Step You are Probably Not Thinking Of
Before you start executing the strategy you devised based on your knowledge
Messeland Deutschland – Which Events and Trade Shows Should You not Miss This Quarter
Germany remains a trade fair country – even in the age of
German Packaging Act – the most important facts at a glance
Did you know that businesses failing to comply with the new packaging
How Expansion Intelligence Fuels Your International Rollout Plan
Expansion Intelligence helps you save a lot of time and resources, make
Mega Trend Sustainability: How We Create Value in the Future
We move away from creating value for shareholders – often at the
Fact Scan #6 The Confirmation Trap in Revenue Planning (Part 2/2)
The worst that can happen is that you have to completely back
Fact Scan #5 The Confirmation Trap in Market Research (Part 1/2)
In business, there are situations in which we are prone to fall
Public Funding Programs for Green and Social Businesses in Berlin
There are many options to go for, especially in Berlin as the
Fact Scan #4: Germans Hate Uncertainty
Germany put focus on a systematic overview, which involves a proper thought
Is Technology the Key to a Green Economy?
What do the countries heading the ranking exactly do differently? One aspect
Fact Scan #3: Most Germans speak little or no English
Still, the Germans and their English proficiency – although evolving – is
Germans are the Most Complicated Customers in the World
Germans customers are the most complicated in the world. It’s not without
What You Want to Know About the Sustainable Fashion Market in Germany
For new sustainable fashion brands planning to enter Germany, there are a
German Consumers Seek For Trust Before Purchasing
In marketing, the influence of the factor “trust” on purchasing decisions always
Market Trend Report #1: Solar Energy, Devices and Gadgets in Germany
We took a closer look at Germany´s solar market and found a
Kickstart your Business in Germany
Entering a new market can be difficult, but if we take the
The Ethical Consumer – 5 Steps to Market Your Sustainable Brand
Sociologists discovered the “attitude-behaviour gap” describing consumers saying one thing but doing
The Challenge of Sustainability in Business
This is the summary of our 5-piece series that elaborated on different
How to Increase the Odds for a Positive Triple Bottom Line
Purpose-driven companies going for the “triple bottom line” not only care about
Insights from the 38th Climate Reality Project Leadership Training in Berlin
I felt honored but at the same time had some doubts regarding
The Dilemma of the UN’s Sustainability Goals
This is a huge achievement besides being one of the most significant
The Impact of the Unconscious Consumer
We constantly ask ourselves: how much measurable impact do we actually make?