How Expansion Intelligence fuels your international rollout plan?
The short answer is: Expansion Intelligence helps you save a lot of time and resources, make better decisions and increase the odds of success.
If you are convinced that the international rollout of your company is the next step to achieve further growth for your company, you probably are aware that you are facing a complex and risky endeavor. Whether you already have set up an expert team or consider teaming up with local partners, you will have to prepare well. You don’t want to rush into decisions just because you have a certain gut feeling or because you have a few existing leads you would like to take further.
The preparation phase is like the foundation of a house you want to build. If the foundation is poor, your internationalization strategy is likely to fail. In fact there is at least an 80% chance of failure opposed to a well built foundation which increases the success rate significantly.
The major obstacle every company faces once they want to expand and start is: complexity.
- In which countries should we expand into?
- Which market is the best one to enter first?
- Do we have the time and budget to roll out sequentially or is it better to roll out in more than one country at the same?
- What are the key metrics I need to research to assess the potential of a new market accurately?
- How do I make sure I don’t miss out on any important market information?
- How does my target group look like?
- What about my competitors?
There are a ton of questions to ask before you can devise your strategy.
There are probably also a ton of questions you don’t even know you should be asking in the first place. And if you are answering the question, you are probably also not aware that you are biased.
As a matter of fact, if you start to research potential new markets, you select information according to your preconceptions and expectations.
Manual, human research is biased, inefficient and, if not done by an expert, highly fragmentary.
This is where Expansion Intelligence delivers hands-on value. Expansion Intelligence is a combination of intelligent software and human relevance screening that helps to gather the information and insights you need to make the right decisions.
Here are two examples to show what this means in practice:
1. Country assessment
If you want to decide which country (or countries) are most promising to expand into.
2. Market analysis
If you want to receive a good understanding of the new target market regarding in industry, competitors, customers, trends etc.
In both cases, it is the objective to obtain an in-depth understanding of the potential target market. From our perspective “in-depth understanding” means rendering a complete picture of three independent sources: published information online, insider’s knowledge and culture.
How does it work exactly? An example: published information online is scanned, captured and consolidated through intelligent software. It scours the internet for your biggest competitors through a range of keywords and displays their social media performance within just a few clicks.
In addition to intelligent software, relevant insider’s knowledge and cultural knowledge are added.
This process normally would cost hours of work with no guarantee that the final picture is complete.
So, if for example Germany catches your eye after a first screening, you are able to look further into sources such as “How to do business in Germany”.
But this is not the end.
If you are not sure whether you want to spend budget on setting up a company subsidiary in Germany and employ a German country manager (which is very expensive and not easy), Expansion Intelligence also provides intelligent matchmaking. This is a compelling alternative, if you want to pilot your expansion first and schedule initial face-to-face meeting with potential partners and customers.
The feature list goes on. In the end, you receive a holistic overview of the market(s), the key to a well-founded strategy that will let you rollout your company with confidence.
We are currently offering a limited amount of packages to a selection of serious organizations looking to make a difference in the world. Fill out the form below to see if you qualify for our program for Expansion Intelligence or get in touch with us: firstname.lastname@example.org