INTELLIGENT SOLUTIONS FOR YOUR EXPANSION
Expansion.eco is a partner to purpose driven companies that want to expand into new markets. Since the rate of failed market entries due to internationalization is very high (>80 %), we provide expansion intelligence through which we help increase the odds of successful internationalization.
We combine market intelligence services and expert knowledge for maximum target market transparency.
Expansion.eco is a one-stop-shop for expansion services such as market research, localization, partner matchmaking, recruiting, marketing, sales.
We leverage intelligent market research solutions to build the foundation for unbiased market assessment and validation.
KNOWLEDGE AS A SERVICE
We synthesize data with human analysis and expert knowledge on highly granular level: local industries, ecosystems, trends.
Market and business are ready to expand into the new market. We prepare the business venture for market launch and realize agreements with highlighted parties.
A SELECTION OF OUR CLIENTS
NEWS & INSIGHTS
There are at least two overarching definitions of business purpose.
One is reflected in Milton Friedman’s statement that a business’ sole purpose is to generate profit for shareholders.
The other is reflected in the new movement of purpose-driven businesses that are changing the common understanding of business purpose rapidly.
Last week we illustrated why and how to avoid the confirmation trap in market research. We explained that the confirmation trap can easily lead to an overestimation of the market size and that you can avoid it by testing two contrary hypothesis. This will enable you to take on a more neutral position, the key to good market research.
In this article, we will illustrate how do avoid the trap once you are considering to expand and do the first step: market research. Before you decide to enter a specific market, make sure to conduct thorough market research in the target country. The question you want to answer at this stage is “Is Germany (or any other country)…
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