Product Culture Fit
Simply put: Product-Culture Fit is when people sell for you.
As with every product launching into a new target market, ensuring Product-Culture Fit is an essential requirement for market entry success. Be it for a new channel, a new target group or a new geography. Product-Culture Fit is our specialty. We know, you have a great product and are successful in your home market. But do you also offer a great product for consumers in Germany? This, we will find out in a hands-on manner. We put our feet on the ground and roll up our sleeves. We visit stores, talk to people, activate our network and last but not least, sell your product. Maybe, at the end, we will tell you to take a step back and rethink market entry to Germany but more likely we will show you what it really takes for you to obtain Product-Culture Fit.
How Do We Do It? Feet on the ground!
We put our feet on the ground. Literally. In the past, we proved that this approach to market entry is state-of-the-art. The reason is simple: online data, statistics, all sorts of quantitative information will not cut it. They are not inspiring, not proving anything and above all, they are not actionable.
Summer 2019, Berlin/Frankfurt, Germany
>> By speaking to 350+ owners of convenience stores in Berlin and Frankfurt, before the actual launch of a product, we found out that these owners, of whom 95% with Turkish roots, don’t discuss their business with German sales people. Our client could have been rejected in every sales call, simply thinking the product isn’t a fit. Based on these learnings we organised a team on the ground fit to match the culture.<<<
With our actionable research approach, we got to the shelf of 100 stores in both cities within just 4 weeks after launch.
Our program is designed in two subsequent action blocks: the product culture fit validation and the actual pilot. Both will serve to lay the foundation for your market entry strategy. This way, your strategy is not just an abstract document but actually tangible. That is our job.
Numbers, data, statistics – we take them seriously but we don’t trust them blindly. What we see online or what others tell us just part of the truth.
When we conduct a Product-Culture Fit Validation & Pilot we want the whole picture. Only when we fully understand your target groups, the customer journeys along with the various touch points as well as market dynamics, we are confident to deliver the value you need.
This is why we will be spending a lot of time on the ground, in your store and with your customers. We are proud to say that we are the only company that spends as much time on the ground as behind our laptops.
Just a few outcomes of a Product Culture Fit Validation
- Market Overview and size-of-prize
- Market Test Outcomes
- Target Groups & Consumer Voices
- Case Studies & Best Practices
- Market Feedback: Challenges & Potential Rejection Reasons
- Cities and Hotspots
- Recommendations & Expansion Strategy
- A full financial business case with actionable deployment steps.