Here we keep track of the latest news, insights and studies and
share with you what we believe makes you more successful in international expansion.
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy. We took a look at the strategies...read more
Expert Interview: Katharina Wagner from Spoonful Solution about the German F&B (food & beverage) market
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution. Katharina is a branding specialist with 10 years of professional marketing background, of which she...read more
image via reddit Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy. The reward is high when you dare to...read more
Choosing the right payment methods in Germany for your online business is a noteworthy success factor in your international expansion. Understand the local payment culture and you will be sure to not lose clients over practicalities. Germany is slower in adopting new...read more
If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start. Especially if you are planning to set up a subsidiary or teaming up with a local partner to cover your operations. But be aware! Unless you are a startup,...read more
International expansion is a challenge. Did you know that 80% of market entries fail? Obviously, there are many ways to expand your business into new markets. The possibilities range from direct exporting, partnering up with local partners and distributors to setting...read more
Germany remains a trade fair country - even in the age of digitization. Here we take a look at the event and trade show highlights. The Leipzig Book Fair for example attracted hundreds of thousands of visitors again! And the Saxon metropolis is certainly not alone....read more
Did you know that businesses failing to comply with the new packaging law can face a fine up to €50.000? If you are expanding your business activities to Germany then there is a lot to think about. One of the things that are easily forgotten about is the packaging you...read more
If you are convinced that the international rollout of your company is the next step to achieve further growth for your company, you probably are aware that you are facing a complex and risky endeavor. Whether you already have set up an expert team or consider teaming up with local partners, you will have to prepare well.read more
There are at least two overarching definitions of business purpose.
One is reflected in Milton Friedman’s statement that a business’ sole purpose is to generate profit for shareholders.
The other is reflected in the new movement of purpose-driven businesses that are changing the common understanding of business purpose rapidly.read more
Last week we illustrated why and how to avoid the confirmation trap in market research. We explained that the confirmation trap can easily lead to an overestimation of the market size and that you can avoid it by testing two contrary hypothesis. This will enable you to take on a more neutral position, the key to good market research.read more
In this article, we will illustrate how do avoid the trap once you are considering to expand and do the first step: market research. Before you decide to enter a specific market, make sure to conduct thorough market research in the target country. The question you want to answer at this stage is “Is Germany (or any other country)…read more
In case you decide to locate your green or social business In Germany, you can be sure to receive support through various public funding programs. Both the German and the European funding landscape is well stocked and with good preparatory work,…read more
It is known that Germans assure good quality and always strive for perfection. Certainly, this is also expected from the people they do business with. In terms of working affairs and their customer behavior Germans can be very specific compared to other European countries.read more
Improving resource efficiency as a contribution to sustainable development and a green economy is one of the most important challenges society is facing today. A challenge especially technology takes on because it opens up an important perspective to deal with scarce...read more
Anyone who has seen the funny clip about a German coastguard talking to a man on a sinking ship via microphone knows it contains the truth. If you haven’t, take 40 seconds to watch it now: https://www.youtube.com/watch?v=gmOTpIVxji8 That was more than 10 years ago....read more
Germans are the most complicated customers in the world. It’s not without a reason that many companies despair of entering the German market. But why is that?
The annually “Global Consumer Pulse Research” published by Accenture provides insights …read more
For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market that will help you to understand the market and its consumers better. Sustainable, ecological and fair fashion is no...read more
In marketing, the influence of the factor “trust” on purchasing decisions always plays a central role. But in Germany, consumers are on average even more inclined to buy from brands that manage to convey trust. A research agency conducted a purchasing behavior study...read more
We always advise sustainable and social businesses to deploy the compound impact method when it comes to making important business decision. In this article we show you three ways to create compound impact as you start developing your market…read more
“If you're going for cuteness, the stuff in the home is the place to go. It's really kind of cool to have solar panels on your roof. But if you're really interested in the energy problem, it's those big things in the desert.”, said Bill Gates in an interview in 2011....read more
Expanding your business geographically into new markets can be a promising way to grow impact. There are enormous opportunities such as gaining new customers and broadening your product or service range. Do not get frustrated by trial and errors…read more
Marketers know that if you want to sell your product successfully, you have to understand your customer. When it comes to the ethical consumer, marketers are facing a special challenge because oftentimes, they are confusingly contradictory. Sociologists discovered the...read more
This is the summary of our 5-piece series that elaborated on different perspectives of creating strategic impact. The goal behind implementing sustainability in business is to contribute and give back to the society they affect and on which they depend at the same...read more
Purpose-driven companies going for the “triple bottom line” not only care about profits but also about the people and the environment they affect with their business. These companies face a greater challenge than conventional businesses because the product needs to...read more
This week, I attended the 38th Climate Reality Project Leadership Training in Berlin. This is the third blogpost of a 5-piece series that elaborates on different perspectives of creating strategic impact. When I received the confirmation email saying that I was going...read more
“The Sustainable Development Goals (SDGs) are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity.”. The SDGs including its 169 targets were the outcome ofa UN conference held in 2015, succeeding...read more
To us, this is highly important as we are working in the field of sustainability and quantify success by the positive impact we make rather than the money we earn. We constantly ask ourselves: how much measurable impact do we actually make? That is why it is crucial...read more
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