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Case Studies

WakaWaka

WakaWaka is a B Corporation based in the Netherlands with the mission to provide sustainable energy access for all. For the German market launch, Expansion.eco was responsible for all trade marketing related matters and provided content management and creation.

Customer
WakaWaka
Services
Content Management and Creation, Trade Marketing
Website
Moyee Coffee

An excerpt of: Market Trend Report: Solar Energy, Devices and Gadgets in Germany

 

If you’re going for cuteness, the stuff in the home is the place to go. It’s really kind of cool to have solar panels on your roof. But if you’re really interested in the energy problem, it’s those big things in the desert.”, said Bill Gates in an interview in 2011.

7 years later we think there are massive opportunities for end consumer solar brands, especially in Germany. It is quite a hot topic with lots of ground still to be covered! We took a closer look at Germany´s solar market and found a few striking facts about its current state and projected developments. Germany’s conceives itself as a “solar market”. The high consumer demand for renewable energy continues to drive growth in this segment.

Drivers for Future Growth of Solar Power

There are two main drivers that determine the future growth of solar power in Germany:

  1. Rise of electro mobility: More than 90 percent of the German households planning to buy an electric car intend to invest in photovoltaic panels within the next two years.
  2. Falling prices for solar thermal energy storage: The amount of solar thermal energy storage installed in German households more than doubled since 2015.

Innovative technologies and lower costs will further strengthen the position of solar energy not only on the energy market but also in the minds of end consumers.

This growth has been very significant in recent years:

  • Energy from renewable energy sources increased from 3.4 percent in 1990 to 27.4 percent in 2014.
  • The share of solar energy generated through photovoltaics increased from 0,1 percent in 2003 to 6,1 percent in 2017.
  • Share of photovoltaics in gross electricity generation in Germany in the years 2002 to 2017

 

 

Further reading on our Blog: Market Trend Report: Solar Energy, Devices and Gadgets in Germany

 

Market Opportunity for End Consumer Solar Brands in Germany

Compared to this pronounced market trend, the market for solar powered devices and gadgets as an alternative to conventional electric consumer goods is arguably underdeveloped. This implies huge potential for end consumer brands to trigger a trend that will initiate a mindshift towards buying solar powered devices that align with the increasing green mentality of Germans. The potential especially lies in branding, communications and marketing as you can’t find many sources dedicated to structure the end consumer market. No blogs, no market size estimations, no mainstream trend – overall only scarce information, a big knowledge gap a new brand can claim in future for successful positioning.

Testimonials

Our client's concept about our work

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Expansion.eco provides an invaluable outside-in view and energy for both our commercial and marketing success in Germany. I appreciate their always proactive approach and unremitting efforts to think of new ideas that help us to move forward fast and efficient.

Camille van Gestel
Founder - WakaWaka
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What makes Expansion.eco a great partner is that they relentlessly share all their knowledge with us. Their expertise on marketing, social media, public relations and the connecting network between both countries and the sustainability field is a clear advantage.

Ali Azimi
Founder - Kind of Blau
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Expansion.eco has provided us with detailed market research insights that helped to build management team discussions. The drive for positive impact and relevant business knowledge make Expansion.eco a like minded and credible business partner for us.

Leonoor den Ottolander
Strategic Account Manager - GoodUp

By working with us, we can reach your goals in a short distance.