Understanding the German consumer is key to success, if you plan to expand into the German market. This includes knowing who you will be dealing with. What is their culture, and how does it influence consumer behaviour?
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If you are reading this, you might think that it is time for your business to cross borders, and start up in Germany.
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Our demand: abolish the coffee tax, that is still prevailing in Germany, for fair grown and processed coffee in order to create a competitive advantage for products that comply with minimum social standards.
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Food trends are permanently evolving and boosting the change of our global food culture. Analysing upcoming food trends is therefore a challenging task.
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Before you start executing the strategy you devised based on your knowledge of the market – and commit a fair amount of budget and time – think about conducting an expansion pilot first.
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Expansion Intelligence helps you save a lot of time and resources, make better decisions and increase the odds of success.
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