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German Consumers: Gaining Brand Loyalty through proper Brand Building (Part 2/2)

Understanding the German consumer is key to success, if you plan to expand into the German market. This includes knowing who you will be dealing with. What is their culture, and how does it influence consumer behaviour?

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German Consumer international expansion

German consumers: Highly Demanding but also brand loyal (Part 1/2)

High expectations and a low frustration limit are only two of the factors that make it very hard to meet halfway. So you better go the extra mile.

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German Consumer international expansion

Fact Scan #4: Germans Hate Uncertainty

Germany put focus on a systematic overview, which involves a proper thought and planning process.

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German Consumer Market Entry

Fact Scan #3: Most Germans speak little or no English

Still, the Germans and their English proficiency – although evolving – is somewhat a particular issue.

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German Consumer Market Entry

Germans are the Most Complicated Customers in the World

Germans customers are the most complicated in the world. It’s not without a reason that many companies despair of entering the German market. But why is that?

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German Consumer

German Consumers Seek For Trust Before Purchasing

In marketing, the influence of the factor “trust” on purchasing decisions always plays a central role. But in Germany, consumers are on average even more inclined to buy from brands that manage to convey trust.

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German Consumer Market Entry

The Ethical Consumer – 5 Steps to Market Your Sustainable Brand

Sociologists discovered the “attitude-behaviour gap” describing consumers saying one thing but doing another. They say they are concerned about social and environmental issues but do not put this attitude into action.

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Branding German Consumer Market Entry Sustainability

The Dilemma of the UN’s Sustainability Goals

This is a huge achievement besides being one of the most significant negotiations and global policy agendas of this century. That said, the SDGs still received criticism, one point being that it contains competing goals.

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Food & Beverages German Consumer Market Entry

The Impact of the Unconscious Consumer

We constantly ask ourselves: how much measurable impact do we actually make?

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German Consumer Impact Sustainability

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Your purpose driven
market entry to Germany

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Privacy Policy

Get in touch

By working with us, we can reach your goals in a short distance. Talk to us ‣

Your purpose driven
market entry to Germany

Imprint
Privacy Policy

Get in touch

By working with us, we can reach your goals in a short distance. Talk to us ‣

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