How the Word of Mouth Effect can bring fast results for impact brand´s marketing strategy to target German millenials.
Continue readingThe Word of Mouth Effect, a marketing strategy for Impact Brands to reach German Millennials
Successful Market Entry to Germany: How these 3 Beverage Brands made it happen
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.
Continue readingGermans are switching to a plant-based diet and becoming “Flexitarians”
Corona has had a severe impact on people’s lives and their shopping and eating habits. More and more consumers are doing fine without meat: They reach for vegan substitute products or put vegetables on the grill.
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