Food & Beverage – Expansion Eco

Successful Market Entry to Germany: How these 3 Beverage Brands made it happen

Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.

Germans are switching to a plant-based diet and becoming “Flexitarians”

Corona has had a severe impact on people’s lives and their shopping and eating habits. More and more consumers are doing fine without meat: They reach for vegan substitute products or put vegetables on the grill.

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