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The Word of Mouth Effect, a marketing strategy for Impact Brands to reach German Millennials

How the Word of Mouth Effect can bring fast results for impact brand´s marketing strategy to target German millenials.

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Germany Market Entry

3 Steps To Fail Faster During Your Market Entry By Analysing Your Target Group

Image of wise woman

Using target group analyse methods to focus MVPs and tests during a market entey is crucial for purpose brands and ethical products.

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Germany Market Entry

Expansion to Germany: Why Berlin Is Not The Best Place to Start in Germany

If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start.

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Germany Market Entry

Successful Market Entry to Germany: How these 3 Beverage Brands made it happen

Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.

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Food & Beverages Germany international expansion Market Entry

Developing a Market Entry Strategy for Germany: Compound Impact in Action

Compound interest is the outcome of interest on top of interest, the way how an investment grows exponentially over time. The compound interest effect is probably one of the most important concepts to understand when you strive to generate wealth in a capitalist economic system.

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Germany Market Entry Sustainability

Expert Interview: Katharina Wagner from Spoonful Solution about the German F&B (food & beverage) market

Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution.

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Food & Beverages Germany Market Entry

Fact Scan #5 The Confirmation Trap in Market Research (Part 1/2)

In business, there are situations in which we are prone to fall into the confirmation trap. Keep reading, if you plan to expand your business because here the trap applies every so often, too. Therefor we will illustrate how do avoid the trap once you are considering to expand and doing the first step: market research.

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Market Entry market research

Fact Scan #4: Germans Hate Uncertainty

Germany put focus on a systematic overview, which involves a proper thought and planning process.

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German Consumer Market Entry

Fact Scan #3: Most Germans speak little or no English

Still, the Germans and their English proficiency – although evolving – is somewhat a particular issue.

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German Consumer Market Entry

What You Want to Know About the Sustainable Fashion Market in Germany

For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market that will help you to understand the market and its consumers better.

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Impact Market Entry sustainable fashion
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market entry to Germany

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Privacy Policy

Get in touch

By working with us, we can reach your goals in a short distance. Talk to us ‣

Your purpose driven
market entry to Germany

Imprint
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Get in touch

By working with us, we can reach your goals in a short distance. Talk to us ‣

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