by Paula | Oct 17, 2019 | Uncategorized
Transparency: Who are we consuming from? Spiritual food: Eat less, waste less Vegetarianism & Veganism Healthy Hedonism: Eat healthy but enjoy yourself Eating against time: Snackification and Super Foods Food trends are permanently evolving and...
by Karry | Jul 29, 2019 | Uncategorized
When Johanna and I sat on my balcony in Berlin two years ago on a warm evening, we knew we wanted to create something together. As we brainstormed the upcoming weeks, our startup ideas covered the full risk range from creating a small self-funded fashion accessory to...
by Karry | Jul 11, 2019 | Uncategorized
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy. We took a look at the strategies...
by Karry | Jun 20, 2019 | Uncategorized
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution. Katharina is a branding specialist with 10 years of professional marketing background, of which she...
by Paula | May 21, 2019 | Uncategorized
image via reddit Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy. The reward is high when you dare to...
by Karry | May 8, 2019 | Uncategorized
Choosing the right payment methods in Germany for your online business is a noteworthy success factor in your international expansion. Understand the local payment culture and you will be sure to not lose clients over practicalities. Germany is slower in adopting new...
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