by Karry | Jul 11, 2019 | Uncategorized
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy. We took a look at the strategies...
by Karry | Jun 20, 2019 | Uncategorized
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution. Katharina is a branding specialist with 10 years of professional marketing background, of which she...
by Expansion.eco | May 21, 2019 | Uncategorized
image via reddit Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy. The reward is high when you dare to...
by Karry | May 8, 2019 | Uncategorized
Choosing the right payment methods in Germany for your online business is a noteworthy success factor in your international expansion. Understand the local payment culture and you will be sure to not lose clients over practicalities. Germany is slower in adopting new...
by Karry | May 2, 2019 | Uncategorized
If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start. Especially if you are planning to set up a subsidiary or teaming up with a local partner to cover your operations. But be aware! Unless you are a startup,...
by Karry | Apr 25, 2019 | Uncategorized
International expansion is a challenge. Did you know that 80% of market entries fail? Obviously, there are many ways to expand your business into new markets. The possibilities range from direct exporting, partnering up with local partners and distributors to setting...
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