How the Word of Mouth Effect can bring fast results for impact brand´s marketing strategy to target German millenials.
Continue readingThe Word of Mouth Effect, a marketing strategy for Impact Brands to reach German Millennials
3 Steps To Fail Faster During Your Market Entry By Analysing Your Target Group
Using target group analyse methods to focus MVPs and tests during a market entey is crucial for purpose brands and ethical products.
Continue readingExpansion to Germany: Why Berlin Is Not The Best Place to Start in Germany
If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start.
Continue readingSuccessful Market Entry to Germany: How these 3 Beverage Brands made it happen
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.
Continue readingThe Do’s and Don’ts of Doing Business in Germany
Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy.
Continue readingDeveloping a Market Entry Strategy for Germany: Compound Impact in Action
Compound interest is the outcome of interest on top of interest, the way how an investment grows exponentially over time. The compound interest effect is probably one of the most important concepts to understand when you strive to generate wealth in a capitalist economic system.
Continue readingThe most relevant Food Trends in Germany 2020: the year of COVID-19
In this article, we outline 4 major trends that have actually accelerated through the current pandemic throughout Europe and also Germany, but might stay long after the crisis has peaked.
Continue readingExpansion to Germany in 3 steps – The key to enter the German market
If you are reading this, you might think that it is time for your business to cross borders, and start up in Germany.
Continue readingExpert Interview: Katharina Wagner from Spoonful Solution about the German F&B (food & beverage) market
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution.
Continue readingKickstart your Business in Germany
Entering a new market can be difficult, but if we take the example of Germany: they might be not the easiest to convince, but they do value a product of high quality and authentic engagement. Are you on or about to take the challenge?
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