The German Government seems to deal with the pandemic in a quick, radical and alternative way: On April 6 Economy Minister Peter Altmaier unveiled a program aimed at fast-tracking loans to Germany’s Mittelstand, the backbone of Europe’s largest economy, with unlimited guarantees covering 100% of their credit risk.
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Understanding the German consumer is key to success, if you plan to expand into the German market. This includes knowing who you will be dealing with. What is their culture, and how does it influence consumer behaviour?
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High expectations and a low frustration limit are only two of the factors that make it very hard to meet halfway. So you better go the extra mile.
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If you are reading this, you might think that it is time for your business to cross borders, and start up in Germany.
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