We give you a digest of the accumulated knowledge on market entry strategies for impact brands, with further reading opportunities.
Continue readingStrategies for sustainable companies to enter the German market
3 Steps To Fail Faster During Your Market Entry By Analysing Your Target Group
Using target group analyse methods to focus MVPs and tests during a market entey is crucial for purpose brands and ethical products.
Continue readingThe Do’s and Don’ts of Doing Business in Germany
Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy.
Continue readingWhen to export again? Now!
Now that some countries are emerging from the three months of pause caused by the virus, there are some very good reasons to dust off those export plans and take advantage of circumstances to accelerate the export journey so as to reap the benefits.
Continue readingGermans are switching to a plant-based diet and becoming “Flexitarians”
Corona has had a severe impact on people’s lives and their shopping and eating habits. More and more consumers are doing fine without meat: They reach for vegan substitute products or put vegetables on the grill.
Continue readingFact Scan #6 The Confirmation Trap in Revenue Planning (Part 2/2)
The worst that can happen is that you have to completely back out of the plan because you are running out of budget much faster than assumed. That would be the classic case of “doomed to fail before even getting started” and what we call “death by revenue plan”.
Continue readingFact Scan #5 The Confirmation Trap in Market Research (Part 1/2)
In business, there are situations in which we are prone to fall into the confirmation trap. Keep reading, if you plan to expand your business because here the trap applies every so often, too. Therefor we will illustrate how do avoid the trap once you are considering to expand and doing the first step: market research.
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