We give you a digest of the accumulated knowledge on market entry strategies for impact brands, with further reading opportunities.Continue reading
The Do’s and Don’ts of Doing Business in Germany
Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy.Continue reading
When to export again? Now!
Now that some countries are emerging from the three months of pause caused by the virus, there are some very good reasons to dust off those export plans and take advantage of circumstances to accelerate the export journey so as to reap the benefits.Continue reading
The return of the corner shop – a personal account
What we know as “Spätis” and “Tante Emma Läden” in Germany are known as ‘corner shops’ in the UK. Expansion.eco´s Feet on the Ground in the UK John shares his view on why Covid-19 has brought on a trend of supporting local small business owners.
“Pop down the shop for some fish fingers. And take the dog!”Continue reading
The most relevant Food Trends in Germany 2020: the year of COVID-19
In this article, we outline 4 major trends that have actually accelerated through the current pandemic throughout Europe and also Germany, but might stay long after the crisis has peaked.Continue reading
Food delivery services in Germany realise a peak since the Covid19 outbreak: Time to think about reusable packaging
Food delivery services quickly realised their advantage in these times of social distancing, and adjusted to ‘non-contact delivery’. Around the globe, food delivery companies are releasing a spike in sales since the outbreak of Covid19.Continue reading
German Businesses might recover faster from the Corona crisis
The German Government seems to deal with the pandemic in a quick, radical and alternative way: On April 6 Economy Minister Peter Altmaier unveiled a program aimed at fast-tracking loans to Germany’s Mittelstand, the backbone of Europe’s largest economy, with unlimited guarantees covering 100% of their credit risk.Continue reading
German consumers: Highly Demanding but also brand loyal (Part 1/2)
High expectations and a low frustration limit are only two of the factors that make it very hard to meet halfway. So you better go the extra mile.Continue reading
Expansion to Germany in 3 steps – The key to enter the German market
If you are reading this, you might think that it is time for your business to cross borders, and start up in Germany.Continue reading
Payment methods in Germany: choose wisely!
Choosing the right payment methods in Germany for your online business is a noteworthy success factor in your international expansion. Understand the local payment culture and you will be sure to not lose clients over practicalities.Continue reading