We give you a digest of the accumulated knowledge on market entry strategies for impact brands, with further reading opportunities.
Continue readingStrategies for sustainable companies to enter the German market
The Word of Mouth Effect, a marketing strategy for Impact Brands to reach German Millennials
How the Word of Mouth Effect can bring fast results for impact brand´s marketing strategy to target German millenials.
Continue reading3 Steps To Fail Faster During Your Market Entry By Analysing Your Target Group
Using target group analyse methods to focus MVPs and tests during a market entey is crucial for purpose brands and ethical products.
Continue readingExpansion to Germany: Why Berlin Is Not The Best Place to Start in Germany
If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start.
Continue readingSuccessful Market Entry to Germany: How these 3 Beverage Brands made it happen
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.
Continue readingThe Do’s and Don’ts of Doing Business in Germany
Germany has the largest population, market and economy in the EU. The market is very competitive and does present some challenges. The advantages however outweigh as it is the crown jewels of the European economy.
Continue readingWhen to export again? Now!
Now that some countries are emerging from the three months of pause caused by the virus, there are some very good reasons to dust off those export plans and take advantage of circumstances to accelerate the export journey so as to reap the benefits.
Continue readingGermans are switching to a plant-based diet and becoming “Flexitarians”
Corona has had a severe impact on people’s lives and their shopping and eating habits. More and more consumers are doing fine without meat: They reach for vegan substitute products or put vegetables on the grill.
Continue readingThe return of the corner shop – a personal account
What we know as “Spätis” and “Tante Emma Läden” in Germany are known as ‘corner shops’ in the UK. Expansion.eco´s Feet on the Ground in the UK John shares his view on why Covid-19 has brought on a trend of supporting local small business owners.
“Pop down the shop for some fish fingers. And take the dog!”
Continue readingGerman Businesses might recover faster from the Corona crisis
The German Government seems to deal with the pandemic in a quick, radical and alternative way: On April 6 Economy Minister Peter Altmaier unveiled a program aimed at fast-tracking loans to Germany’s Mittelstand, the backbone of Europe’s largest economy, with unlimited guarantees covering 100% of their credit risk.
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