Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.
Continue readingThe most relevant Food Trends in Germany 2020: the year of COVID-19
In this article, we outline 4 major trends that have actually accelerated through the current pandemic throughout Europe and also Germany, but might stay long after the crisis has peaked.
Continue readingFood delivery services in Germany realise a peak since the Covid19 outbreak: Time to think about reusable packaging
Food delivery services quickly realised their advantage in these times of social distancing, and adjusted to ‘non-contact delivery’. Around the globe, food delivery companies are releasing a spike in sales since the outbreak of Covid19.
Continue readingThe most relevant food trends in Germany 2019: Sustainability, health and time management
Food trends are permanently evolving and boosting the change of our global food culture. Analysing upcoming food trends is therefore a challenging task.
Continue readingExpert Interview: Katharina Wagner from Spoonful Solution about the German F&B (food & beverage) market
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution.
Continue readingThe Dilemma of the UN’s Sustainability Goals
This is a huge achievement besides being one of the most significant negotiations and global policy agendas of this century. That said, the SDGs still received criticism, one point being that it contains competing goals.
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