Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.
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The German Government seems to deal with the pandemic in a quick, radical and alternative way: On April 6 Economy Minister Peter Altmaier unveiled a program aimed at fast-tracking loans to Germany’s Mittelstand, the backbone of Europe’s largest economy, with unlimited guarantees covering 100% of their credit risk.
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Understanding the German consumer is key to success, if you plan to expand into the German market. This includes knowing who you will be dealing with. What is their culture, and how does it influence consumer behaviour?
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High expectations and a low frustration limit are only two of the factors that make it very hard to meet halfway. So you better go the extra mile.
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If you are reading this, you might think that it is time for your business to cross borders, and start up in Germany.
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Our demand: abolish the coffee tax, that is still prevailing in Germany, for fair grown and processed coffee in order to create a competitive advantage for products that comply with minimum social standards.
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Before you start executing the strategy you devised based on your knowledge of the market – and commit a fair amount of budget and time – think about conducting an expansion pilot first.
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Expansion Intelligence helps you save a lot of time and resources, make better decisions and increase the odds of success.
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