Entering a new market can be difficult, but if we take the example of Germany: they might be not the easiest to convince, but they do value a product of high quality and authentic engagement. Are you on or about to take the challenge?
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Sociologists discovered the “attitude-behaviour gap” describing consumers saying one thing but doing another. They say they are concerned about social and environmental issues but do not put this attitude into action.
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This is the summary of our 5-piece series that elaborated on different perspectives of creating strategic impact.
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Purpose-driven companies going for the “triple bottom line” not only care about profits but also about the people and the environment they affect with their business. These companies face a greater challenge than conventional businesses because the product needs to sustain an organization as well as the mission behind it.
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I felt honored but at the same time had some doubts regarding an event that “empowers people to become climate activists, equipped with the tools, training, and network to fight for solutions and drive change planet-wide”.
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This is a huge achievement besides being one of the most significant negotiations and global policy agendas of this century. That said, the SDGs still received criticism, one point being that it contains competing goals.
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We constantly ask ourselves: how much measurable impact do we actually make?
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