How the Word of Mouth Effect can bring fast results for impact brand´s marketing strategy to target German millenials.
Continue readingThe Word of Mouth Effect, a marketing strategy for Impact Brands to reach German Millennials
3 Steps To Fail Faster During Your Market Entry By Analysing Your Target Group
Using target group analyse methods to focus MVPs and tests during a market entey is crucial for purpose brands and ethical products.
Continue readingExpansion to Germany: Why Berlin Is Not The Best Place to Start in Germany
If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start.
Continue readingSuccessful Market Entry to Germany: How these 3 Beverage Brands made it happen
Ever wondered how beverage brands enter the German market successfully? It is always helpful to look into the expansion strategies of competing or similar companies as you can learn and gain inspiration for your own expansion strategy.
Continue readingDeveloping a Market Entry Strategy for Germany: Compound Impact in Action
Compound interest is the outcome of interest on top of interest, the way how an investment grows exponentially over time. The compound interest effect is probably one of the most important concepts to understand when you strive to generate wealth in a capitalist economic system.
Continue readingExpert Interview: Katharina Wagner from Spoonful Solution about the German F&B (food & beverage) market
Our today’s interview partner is Katharina Wagner, Founder and Branding & Communications Specialist at food & beverage marketing consultancy Spoonful Solution.
Continue readingFact Scan #5 The Confirmation Trap in Market Research (Part 1/2)
In business, there are situations in which we are prone to fall into the confirmation trap. Keep reading, if you plan to expand your business because here the trap applies every so often, too. Therefor we will illustrate how do avoid the trap once you are considering to expand and doing the first step: market research.
Continue readingFact Scan #4: Germans Hate Uncertainty
Germany put focus on a systematic overview, which involves a proper thought and planning process.
Continue readingFact Scan #3: Most Germans speak little or no English
Still, the Germans and their English proficiency – although evolving – is somewhat a particular issue.
Continue readingWhat You Want to Know About the Sustainable Fashion Market in Germany
For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market that will help you to understand the market and its consumers better.
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