In marketing, the influence of the factor “trust” on purchasing decisions always plays a central role. But in Germany, consumers are on average even more inclined to buy from brands that manage to convey trust.
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We took a closer look at Germany´s solar market and found a few striking facts about its current state and projected developments.
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Entering a new market can be difficult, but if we take the example of Germany: they might be not the easiest to convince, but they do value a product of high quality and authentic engagement. Are you on or about to take the challenge?
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Sociologists discovered the “attitude-behaviour gap” describing consumers saying one thing but doing another. They say they are concerned about social and environmental issues but do not put this attitude into action.
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This is a huge achievement besides being one of the most significant negotiations and global policy agendas of this century. That said, the SDGs still received criticism, one point being that it contains competing goals.
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