Still, the Germans and their English proficiency – although evolving – is somewhat a particular issue.
Continue readingFact Scan #3: Most Germans speak little or no English
Germans are the Most Complicated Customers in the World
Germans customers are the most complicated in the world. It’s not without a reason that many companies despair of entering the German market. But why is that?
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For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market that will help you to understand the market and its consumers better.
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In marketing, the influence of the factor “trust” on purchasing decisions always plays a central role. But in Germany, consumers are on average even more inclined to buy from brands that manage to convey trust.
Continue readingMarket Trend Report #1: Solar Energy, Devices and Gadgets in Germany
We took a closer look at Germany´s solar market and found a few striking facts about its current state and projected developments.
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