Still, the Germans and their English proficiency – although evolving – is somewhat a particular issue.
Continue readingGermans are the Most Complicated Customers in the World
Germans customers are the most complicated in the world. It’s not without a reason that many companies despair of entering the German market. But why is that?
Continue readingWhat You Want to Know About the Sustainable Fashion Market in Germany
For new sustainable fashion brands planning to enter Germany, there are a few essential insights of the current fair and sustainable fashion market that will help you to understand the market and its consumers better.
Continue readingGerman Consumers Seek For Trust Before Purchasing
In marketing, the influence of the factor “trust” on purchasing decisions always plays a central role. But in Germany, consumers are on average even more inclined to buy from brands that manage to convey trust.
Continue readingMarket Trend Report #1: Solar Energy, Devices and Gadgets in Germany
We took a closer look at Germany´s solar market and found a few striking facts about its current state and projected developments.
Continue reading