Read about the virtual panel discussion on innovation in retail, the role of certificates and sustainable consumption.
Continue readingThe Potential of B Corp for Retail in Germany
The Word of Mouth Effect, a marketing strategy for Impact Brands to reach German Millennials
How the Word of Mouth Effect can bring fast results for impact brand´s marketing strategy to target German millenials.
Continue readingExpansion to Germany: Why Berlin Is Not The Best Place to Start in Germany
If you are considering to expand into Germany, Berlin as Germany’s capital might seem like a good place to start.
Continue readingThe return of the corner shop – a personal account
What we know as “Spätis” and “Tante Emma Läden” in Germany are known as ‘corner shops’ in the UK. Expansion.eco´s Feet on the Ground in the UK John shares his view on why Covid-19 has brought on a trend of supporting local small business owners.
“Pop down the shop for some fish fingers. And take the dog!”
Continue readingMega Trend Sustainability: How We Create Value in the Future
We move away from creating value for shareholders – often at the expense of other stakeholders – towards creating values for all stakeholders, such as government institutions, customers, workers and local communities.
Continue readingPublic Funding Programs for Green and Social Businesses in Berlin
There are many options to go for, especially in Berlin as the capital city with the biggest startup ecosystem in Germany. Here we provide a list to give you a head start.
Continue readingGermans are the Most Complicated Customers in the World
Germans customers are the most complicated in the world. It’s not without a reason that many companies despair of entering the German market. But why is that?
Continue readingMarket Trend Report #1: Solar Energy, Devices and Gadgets in Germany
We took a closer look at Germany´s solar market and found a few striking facts about its current state and projected developments.
Continue readingThe Challenge of Sustainability in Business
This is the summary of our 5-piece series that elaborated on different perspectives of creating strategic impact.
Continue readingHow to Increase the Odds for a Positive Triple Bottom Line
Purpose-driven companies going for the “triple bottom line” not only care about profits but also about the people and the environment they affect with their business. These companies face a greater challenge than conventional businesses because the product needs to sustain an organization as well as the mission behind it.
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